Synopsis
WBLA is on the air, presenting the live music, the sudsy dramas and the sell-sell-sell of commercial interludes that keep consumers buying and sponsors smiling. But one sponsor, a producer of plumbing supplies, isn’t happy. So WBLA scriptwriter Bill Grimes is bounced from his job, setting in motion this movie’s turn from comedic to darkly tragic. William Haines, two years removed from being Tinseltown’s top male star, plays Grimes in a melodrama noted for its glimpses of live radio production and for a Depression-era ethos that includes peroxide cuties eager to land a job, a sugar daddy or both.
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Cast
William Haines
Bill Grimes
Madge Evans
Laura O'Neil
Anita Page
Sally O'Neil
Karen Morley
Alice Grimes
Neil Hamilton
Jack Clayton
Wallace Ford
Larry Barnes
Jean Hersholt
George Wagner
John Miljan
Ted Russell
Hank Mann
Radio station sound effects man
Murray Kinnell
Mr. Carson
Ethel Griffies
Mrs. Peters
Charley Grapewin
Pierce